# STRONG Pilates UK & Ireland

> STRONG Pilates is a global boutique fitness franchise founded in Melbourne, Australia in October 2019 by Michael Ramsey and Mark Armstrong, with studios across the United Kingdom and Ireland. STRONG fuses reformer Pilates with cardio and strength training in 45 minute, low impact, high intensity classes on its exclusively licensed Rowformer (reformer bed plus Concept2 rower) and Bikeformer (reformer bed plus bike) machines. The brand operates 116+ studios across 14 countries with 150+ further territories sold or in development.

Key facts:
- Tagline: Pilates Inspired. Cardio Infused. Row. Ride. Reform.
- Founded: October 2019, Melbourne, Australia. Co-founders Michael Ramsey (CEO, marketing led) and Mark Armstrong (operations led), former multi-site F45 franchisees.
- Concept: hybrid Pilates, strength and cardio in one 45 minute full body class. 100% low impact, no treadmills or jumping. Suitable for all fitness levels; instructors modify intensity per member.
- Equipment: Rowformer (first of its kind machine combining a progressive spring tension reformer bed with a Concept2 rower and PM5 monitor) and Bikeformer (reformer bed with bike), both exclusive to STRONG. Studios typically have 15 to 20 beds.
- Programming: expert designed 12 week movement cycles with progressive overload and trackable erg programming. Instructor assist movement screens and pre/post class mobility screens in studio.
- Class types: STRONG Pilates Only, STRONG Body, STRONG Pilates Strength, STRONG 360, STRONG Loaded, STRONG Starter (selected studios).
- Scale: 116+ studios open globally, 47,000+ members worldwide, approximately USD $60 million net revenue in the 12 months to mid 2026. Ranked #3 fitness brand in Australia and #15 worldwide on ClassPass.
- UK & Ireland press coverage includes The Times, Well To Do, American Spa, Forbes, Body+Soul and Men's Health.
- Bookings: via the STRONG Pilates app (iOS and Android). Members must wear grip socks and bring a sweat towel and water bottle.
- Franchising: UK and Ireland territories available. Comprehensive onboarding, presale campaign, marketing and operations support. Studios open with an average of 175+ members from presale.

## Discover STRONG

- [What is STRONG](https://strongpilates.co.uk/about-strong/): Brand overview and the Row Ride Reform concept
- [More Than a Challenge](https://strongpilates.co.uk/more-than-a-challenge/): STRONG challenge information
- [First Timers](https://strongpilates.co.uk/new-to-strong/): What to expect, how to get started, studio FAQs and policies
- [Our Classes](https://strongpilates.co.uk/strong-classes/): Full class type descriptions and programming approach
- [FAQ](https://strongpilates.co.uk/faq/): Frequently asked questions
- [Locations](https://strongpilates.co.uk/locations/): Find and book a UK or Ireland studio
- [Download the STRONG App](https://strongpilates.co.uk/download/): iOS and Android booking app

## Franchising

- [Own a STRONG](https://strongpilates.co.uk/own-a-strong/): UK and Ireland franchise opportunity, the STRONG offer, technology and founder story
- [Available Territories Map](https://mangomap.com/strong-pilates/maps/124104/strong-pilates-public): Live map of reserved, sold and available territories

## Careers & Training

- [STRONG Academy](https://strongpilates.co.uk/strong-academy/): Become a STRONG instructor

## Media & Press

- [Media](https://strongpilates.co.uk/strong-media/): Press coverage and media resources

## Regional Sites

- [STRONG Pilates Australia & Global](https://strongpilates.com.au/): Australia and global HQ
- [STRONG Pilates USA](https://strongpilates.co/): United States
- [STRONG Pilates Canada](https://strongpilates.ca/): Canada

## Social

- [Instagram](https://www.instagram.com/strongpilates_uk/): @strongpilates_uk
- [Facebook](https://www.facebook.com/strongpilatesUK/): strongpilatesUK
- [LinkedIn](https://www.linkedin.com/company/strongpilates/): STRONG Pilates